NBC: Olympics a new-media 'research lab'

• Story Highlights
• NBC will study how people follow the Games on mobile phones and other devices
  
• The network will air 2,200 hours of streaming video on its Olympics site
  
• Viewing data on events' popularity could be used on the fly to program the Web site
  
• NBC also is conducting an online survey of 500 Olympics consumers each day
  
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